Moz Free SEO Checkers & Premium Search Tools

SEO tools are programs that allow you to complete or improve a step in the SEO process. Get relevant keyword ideas to drive more search traffic from Bing. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust.

Surfer SEO has earned respect for its content optimization features. Their free tools—specifically the Keyword Surfer Chrome extension and a limited free SERP analyzer—help me assess how well a page aligns with targeted keywords. KWFinder is a highly intuitive keyword research tool built to help you find and target relevant keywords to supercharge your website’s SEO strategy. From local search terms to long-tail keywords, KWFinder uses data from SERPs to offer insights into keyword density, difficulty, search volume, and more.

What are the best free SEO checkers available?

And it’s no coincidence—it consistently earns a top spot on nearly every “best SEO tools” roundup. Remember, the perfect tool for SEO agency isn’t just about fancy features. It’s about making SEO Anomaly your team’s life easier while delivering results clients can understand.

The Basic plan is relatively limited on how much research you can do; for example, you’re limited to 25 competitor keywords and 100 keyword lookups every 24 hours. This is likely acceptable for light users, but the Premium or Agency plan will better serve those with more intensive SEO needs. SEO tools will check your website for compatibility with SEO (search engine optimization) and point out any issues by displaying the metrics.

• The tool is officially certified by YouTube and integrates seamlessly with your channel, offering real-time suggestions that help boost video rankings.
• Check My Links is a Google Chrome extension that ensures your links on both internal and external web pages work.
• Marketers and SEO professionals primarily use it for quick on-page audits and evaluations.

The best SEO tools in 2025

Still, for managing the local side of SEO, BrightLocal is hard to beat. Unlike broader SEO platforms, AccuRanker focuses purely on rank tracking. It doesn’t offer keyword research, site audits, or backlink tools, so you’ll likely use it alongside other SEO software. But for those who need fast, accurate keyword ranking data, it’s one of the top choices available.

Whether you’re focusing on keyword research, technical audits, or link building, there’s a tool for every aspect of SEO. Start with the free options and gradually explore paid tools as your needs grow. HubSpot’s SEO tools are integrated with its marketing platform, allowing for seamless optimization alongside other marketing efforts. It’s particularly useful for inbound marketing strategies, providing insights into content performance and user engagement. Whether you’re a blogger, a SaaS company, or a local business, SEO tools are 100% necessary to compete on search engines. The more high-quality backlinks you have, the higher your ranking in search results.