The 11 best SEO tools in 2025

In 2025, SEO will focus less on raw keywords and more so around search intent across diverse platforms like social media and LLMs. As well as this, it’ll be important to produce more video content as discovery platforms integrate these more into their SERPs. But if you’re willing to publish amazing stuff, you have a good shot of ranking in Google for your target keywords. External links, or backlinks, are when other sites link to your site. This is an important SEO tactic as it drives up the authority of your site.

• With Frase, you can easily check how top-ranking pages are structured.
• Learn more about each SEO firm below — and then keep reading to learn why they’re one of the top SEO agencies.
• Sia is a GPT-powered generative AI feature that helps writers create optimized content.
• Rather than just scanning for keywords, they break down the query to find the best sources and generate unique information each time.
• A topic cluster is a group of pages that cover more detailed subtopics of one main subject and are linked together.

But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your search engine rankings, but they also don’t need you to create new content. SEO tools are software applications that aid in analyzing, tracking, and optimizing website performance, including keyword research, backlink analysis, and site audit functionalities. On page SEO refers to the optimization techniques applied directly to a website’s pages to enhance their visibility and ranking in search engine results.

Top Free SEO Tools

You can also see the word count and the number of keywords for top-ranking pages. You won’t find traditional keyword rankings in generative search. There’s no average position, SERP feature box, or impression metrics. But that doesn’t mean you can’t track GEO, it just requires a different approach. If you want your content to appear in generative search, you need to understand how these engines generate answers.

Best SEO tool for content ideation

With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website. It might be important for you to opt out your site as a whole or sections of it from appearing in search results. For example, you might not want your posts about your new embarrassing haircut to show up in search results. Google supports various ways that lets you opt out of crawling and indexing of your URLs. If you need to block some files, directories, or even your whole site from Google Search, check out our guide about ways to prevent content from appearing in search results. When Google crawls a page, it should ideally see the page the same way an average user does.

And this text content helped search engines understand what my infographic was all about. Now, you’re ready to start practicing SEO on your site — and SEO.com can help. From tracking rankings to auditing SEO content, SEO.com makes doing SEO yourself easy. As one of the most important ranking factors in SEO, off-page optimization is critical to include in your SEO checklist. As a cornerstone to the basics of search engine optimization, learning on-page SEO is critical, especially if you’ll be doing SEO yourself vs. with the help of an SEO agency.

Enter your website URL and click “Start Audit” to create a new project. Use Semrush’s Site Audit tool to analyze the health of your website. This tool evaluates your website for over 140 on-page and technical SEO issues.

It’s a third-party research that mentions Unilever in a relevant context. We believe Gemini pulls some data directly from Patino Law’s Google Business Profile, including location, contact info, and reviews. For example, in the screenshot below, we worked with DSLD Mortgage to create a guide on mortgage payments. When you turn on personalization, LLM engines like ChatGPT can tailor SEO Anomaly responses to your search history or preferences, adding even more variety to what’s returned. Since these engines use different data and methods to retrieve and summarize content, the same question may produce different answers depending on where you ask it. At Exposure Ninja, we’ve been experimenting with GEO across industries, testing what actually works to earn visibility in these new search platforms.

It explains how search engines now use the Knowledge Graph to understand relationships between concepts and offers practical advice on adapting your SEO strategy. Because, ultimately, SEO isn’t only about being found on search engines and driving traffic to your website. It’s about providing a great experience and generating leads and revenue. That’s why it’s crucial for you to stay well-informed and learn continuously. Search engines are always updating their algorithms to provide quality search results to their users. People don’t search for local businesses in the Yellow Pages anymore.